Helping brands scrub up and sell more online.

Strategic branding and e-commerce expertise, without the BS. Because you've got better things to spend money on than expensive agencies.

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Lash rehab
Brunae Body
XO Tea
Base Hair
Secret Sounds
Brow and Lash Co
Made for Mums

It's what's on the outside that counts.

In 2021, we helped launch and optimise 20+ brands with an average conversion rate of 5.5%*.

*Averaged across websites designed by Yonder in 21. For reference - Shopify 2021 CR benchmark was: 0.9% (mobile) & 1.4% (desktop).

Our Services

Let's be clear - your brand needs to be memorable.

We specialise in the two activities that make the most difference between your brand surviving and thriving: Branding & E-commerce Design.

Brand Identity & Packaging Design

If your brand doesn't stop the scroll - you are toast. We can help you with:

  • Brand Strategy
  • Name Generation
  • Brand Identity Design
  • Packaging Design

E-commerce Design & CRO 

We design e-commerce websites that convert. We've got you covered for:

  • Website Design
  • Website Optimisation
  • Migration to Shopify
  • Conversion Rate Optimisation (CRO) Audits

Recent Projects:

Hangover Supplement


A celebration in the joy of not being (too) hungover with our friends over at Tend-2. Although the Tend-2 signature hangover supplement is science-backed and serious with its claims, we wanted to bring a sense of freedom, fun and personality to the health care world. The end result was a brand system that leverages bright and bold colours on pack and reinforced by fun, relatable imagery. The perfect blend of smart and casual.

Packaging Design
Brand Identity
Premium Blended Tea

XO Tea

Yonder partnered up with designer Ed Stroud to create a bespoke set of illustrations and packaging for XO Tea's loose-leaf & tea-bag range. The work included designs to represent unique flavours from their core range, and introduce a new ‘native range’. We had a blast creating a suite of illustrations that emphasised the ingredients, whilst maintaining consistency across the range. A gold foiled logo on the front of pack adds a refined touch that reflects XO Tea's high-quality product and brand values.

Packaging Design
Beauty | Hair Care

Lash Rehab

Yonder teamed up with Australia's #1 Lash Serum brand 'Lash Rehab' to rollout a complete brand redesign; including website, packaging and marketing strategy. Since launching a new Shopify 2.0 site with a focus on bold imagery and social proof, Lash Rehab experienced an average conversion rate of 5.23% (+145% vs previous 9-month period). As an ongoing partner of ours, we are excited to see the Lash Rehab team continuing to kick goals in 2022.

Packaging Design
E-commerce Design
Email Strategy

Delfina Sport

Custom swimwear specialists, Delfina Sport contracted Yonder to design a new Shopify site that reflects a more modern brand image and creates a seamless experience to cater for custom and DTC sporting garments. After their recent launch (April 2022), we can't wait to see the effects an optimised user experience and a Salesforce integration for lead generation has on the brand.

Lead Generation
E-commerce Design
Email Strategy
Made for Mums
Mum Hamper Brand
Yonder partners with altruistic hamper business Made for Mums, to create a website that captures the essence of supporting mums pre, during and post pregnancy.
complementary medicine
Yonder answers the last call for a contemporary brand redesign and packaging makeover for the hangover soothsayer's themselves, Tend-2.
Supper Club
Music & Food festival
Yonder and Supper Club find a common appreciation of food, drinks and music to create a compelling, playful, and dynamic, brand identity.

Meet Our Team

One's a Maverick and one's a goose.

Portrait photo of co-founder Man

With a background in marketing and e-commerce for global brands (like L'Oreal, Lancome, Heinz, Kraft etc), Mav is the brand strategist and e-commerce expert behind Yonder.

When you book a call with us, he will be the one to discuss your brand goals and whether Yonder is the right partner to bring them to life.

Portrait photo of co-founder Luke

Don't let looks deceive you, Luke is the creative genius in our studio and is our expert for all things identity design, branding, illustration and packaging.

Luke is passionate about creating new and unique designs and will always be there to push your branding in a direction that evokes emotion and intrigue.

We are the anti-agency agency.

"Having worked in the corporate marketing world before starting Yonder, I was always shocked at the level of inefficiency and vanity metrics used by common marketing agencies.

At Yonder, we understand the opportunity cost of every dollar and pride ourselves on providing long term value by keeping things lean and specialised. We are not your do-it-all agency.

We craft bespoke branding and/or e-commerce packages depending on your specific needs. We are always happy to hear where you're at in your journey and make recommendations on the activities that will have the biggest impact on your brand succeeding.

The bottom line is - we are in your corner."

— Maverick, Director.

supported by

The Yonder Roster

The Yonder Roster is a specialised and flexible team of e-commerce, design and marketing experts that assist can assist us in executing projects for Yonder. We bring these specialists in to achieve project goals where necessary.

ecommerce design
Ecommerce optimisation
brand identity design
brand and marketing strategy
packaging design
Email strategy
content plans

What our clients think

"We were recommended the services of Yonder Studio and aren’t we glad that we were. Mav and Luke were an absolute pleasure to deal with and took our brand and business from a low-converting, low-speed, poorly designed store into one that truly reflects our leading brand. We’re already seeing the investment pay off! Couldn’t recommend their services highly enough, they went above and beyond through developing custom elements for the site and were always there to answer our calls whenever we needed. 5 stars!!!"

Kal Glanzig

General Manager, Delfina Sport.

Our Process

We love working with passionate brand owners that have a unique and authentic idea or offering. If this sounds like you, check out our process below:

Free Discovery Call

What's your favourite dinosaur?

This call is about finding out whether we are the right fit for each other. We'll chat about where your project is at, your budget, your goals and whether we are the right partner to help you achieve these.

Proposal and Project Preparation

After a bespoke quote is approved, let's map it out...

Okay, so now we know what you need and we know we can get you there. But (unfortunately) every successful journey begins with a map and the key to creating compelling brand, packaging and/or Shopify designs is all in the planning. So we will walk you through all of the required assets needed from your side and brief in any brand or content assets you require.

Design & Development

The fun stuff...

Yeah we know we know, it's our favourite part too. We pride ourselves on creating brands that tell stories and make people feel. You'll see us striving for the perfect blend of art (creativity, imagery, wit) and science (strategy, behavioural psychology) to create a brand experience that connects with your audience and makes you more sales.

Optimization, Learning, Growing

You now own a Ferrari, time to learn to drive it...

Throughout the design of your new favourite talking point, we will make sure you understand how to manage and get the most from your brand and your site. We will also ensure you have best-in-class applications integrated to allow you to better manage stock, promote social proof, convert leads and nurture repeat customers. This will save you a ton of time (and money).

Step 5

Release your Brand to the World

Houston, we have liftoff.

Grab the bottle of bubbles, let's celebrate your launch!

But the hard work is only just beginning. Now it's time to put everything you have into building your brand and it's community.


I'm not on Shopify but am looking to migrate, can you help me?

Of course we can, we have migrated stores from other web platforms (like Wordpress and Squarespace) before and are happy to help you with the transition.

Come to the greener pastures of Shopify, we have cookies.

How long will it take to design my website?

Most website builds take 2-4 weeks to complete, as long as you have all the required assets ready to go. If this isn't the case, we need to ensure all branding, imagery and content is up to scratch before we start the design process.

I have a product and brand idea, how long will it take to design my visual identity and packaging?

Branding and packaging design operate on similar timeframes. Each project is different, but branding projects can take between 3-8 weeks depending on the number of assets needed and the responsiveness of the client.

What makes Yonder different from your standard design agency?

Our strength is in our boutique size and specialised focus. We started Yonder to help genuine people bring to life their ideas through unique branding and smart e-commerce design. Yes, there are plenty of other agencies that offer similar services, but we don't have any large overheads like rent or extensive staffing costs so we are able to pass that value on to you, the brand owner.

In saying that, we don't provide a quick-and-dirty service. We do everything with a brand-first approach and like to take our time to build out brand identities that are truly different and provide a competitive advantage in the market.

I have an existing brand, product and website but I really want to take things up a notch, is that something you can help with?

For sure, we love doing rebrands for clients. We're more than happy to discuss custom options if you want us to make any adjustments to your current design. We also provide tailored reports with recommendations to improve your site conversion rate - just ask!

Do I need to provide you with any content for the branding and website?

Yes, we will ask you to fill out a questionnaire and provide visual references to kickoff the design process. We will also jump on a call with you to understand what your goals are and the style references you like.

Same deal for the website. We will work through what your motivations are and tease out any specific customisations and functionality you require. We will then give you a framework to provide us with all of the required assets to bring the site to life. This will include folders for all your branding assets, lifestyle and product imagery, copy and navigation. We will hold your hand through this process so it's all smooth sailing.

Do you offer any support?

Yes. We offer support for the duration of 30 days post launch, so that if you have any questions, we're there to help. We also up-skill you on how to best navigate Shopify and the app integrations we have installed.

I'm interested but I'm not sure whether we are the right fit?

This is an easy one - we will only partner with brand owners that are passionate about creating something meaningful and are invested in their brand long-term. If this sounds like you, hit us up via the contact form below and we will be in touch to organise a 30 minute Zoom call to strategise around your project.

Note: If you need more than half an hour, just book a tee time and shout us a round of golf. We will be all ears for as long as you need.

Have more questions?

Just reach out, we’re always around to answer any questions.

contact us